Digital presence is key to acquiring new customers in 2019
October 16, 2018
It’s no surprise the digital world means a company’s ability to attract and keep customers requires a dramatic shift in strategy, tools and resources. Ed Keough, vice president of sales for FutureGuard Building Products Inc. in Auburn, Maine, told business owners they need to embrace digital advertising or be “left
Read MoreTextile testing for comfort
October 16, 2018
IFAI’s Pre-Expo Conference Oct. 15 in Dallas offered a range of presentations—many of them focused on topics of particular interest in the advanced textiles area. Textile testing is one topic that will be addressed in more than one session. At the beginning of his talk yesterday on testing and evaluating
Read MoreUseful social media for companies of all sizes
October 15, 2018
Should you bother with social media? Most definitely yes, says Luke Gusman, marketing manager for Sta-Lok Inc., a longtime manufacturer of marine and architectural rigging hardware. Gusman says that no matter how large or small your company, there are five social media platforms that can increase engagement with your product
Read MoreSuccessful multigenerational workplaces
October 15, 2018
This is the first time in history that five distinct generations are working in a single workplace, says J. Karl Sherrill Jr., a certified risk manager with Marsh & McLennan Agency LLC, in his 2018 Expo session “Leading Successful Teams in a Multigenerational Workplace.” “It’s a trend affecting every business,”
Read MoreSewing tips and tricks
October 15, 2018
One of the trickiest things facing the sewing industry is finding qualified workers. Many new employees may be unfamiliar with the basics of sewing machine operation, says Faith Roberts, owner of Banner Canvas in Ham Lake, Minn. In her IFAI Expo session “Sewing Tips and Tricks,” Roberts points out that
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